PESAN DALAM KOMUNIKASI DAKWAH MELALUI YOUTUBE UNTUK GENERASI MILENIAL (STUDI ETNOGRAFI VIRTUAL DALAM KONTEN “KULTUM PEMUDA TERSESAT” DI CHANNEL YOUTUBE JEDA NULIS)

This research is motivated by the large number of preachers or preachers who deliver dakwah communication through social media, especially YouTube. However, of the many preachers or da'i, they rarely target young people or the millennial generation, and their delivery is in accordance with their characteristics. The Kultum Pemuda Tersesat content on the Jeda Nulis youtube channel is preaching content that is packaged casually, coolly, and interspersed with jokes that are liked by the millennial generation, with preachers / da'i Habib Husein Ja'far Al-Hadar who is also the owner of the Jeda Nulis youtube channel. The purpose of this research is to analyze messages in dakwah communication which consist of the language of the da'wah messages, the organization of the messages, and the material / content of the da'wah messages, through audience interaction in the comments column of the content. The method used in this research is a qualitative method through a virtual ethnographic approach to analyze messages in dakwah communication in the content of the Kultum Pemuda Tersesat. Data collection techniques were carried out through participant observation, online and offline interviews, and documentation. The results of this study indicate that the message in dakwah communication in the content of the Kultum Pemuda Tersesat, which consists of three things, namely the language of the da'wah message used is a language that is relaxed, cool, and easy to understand, with nicknames that feel close to the millennial generation. The organization of da'wah messages is also planned and conveyed naturally, wrapped in jokes and creatively, so that it is easily accepted and understood by the millennial generation. The material / content of the da'wah message in general discusses moral and spiritual issues, social, legal, and scientific. Then specifically discuss the problems faced by the millennial generation